About Dirty+Dry


Dirty and Dry is a creative agency for the drinks & hospitality industry. We are independently-owned, multi-disciplined, and focused on results.


Our work consists of brand strategy, design, film, photography, social media, packaging, art, analytics, and direct sales. Our team consists of designers, strategist, creatives, art workers, and industry known personalities.


We love the drinks industry and everything about it; the people, the conversations, the culture, the parties, and most importantly the friends you make.


It is this truism that drives our work and our culture, to befriend brands and continue a relationship through lucrative sales and great marketing work. How can we help your brand?


The first drink is on us…

Our team


Christian Layton-Hannam

Christian comes from a sales & marketing background having studied business at Loughborough University, and having launched his career working for companies including Warner Bros. Studios and Fever-Tree Drinks. In 2016, noticing the rise in the growth of craft drinks brands, he started to work independently with a variety of businesses providing sales and brand ambassador services to a unique portfolio of clients. His strengths include networking and building a core customer base for clients, developing wholesale relationships, running industry events, and the project management of launching drinks brands.


Christian’s passions outside of work include endurance events in cycling and running, having broken a world record for cycling the length and breadth of the USA in 2012, and running 27 half marathons in 27 days in 2020. He is also a keen tennis player and loves to socialize in the latest bars in London.

Sean-Taylor Williams

Sean-Taylor is a creative professional working across branded content, design, and art. Having previously worked at Studio Black Tomato, his experience in the luxury/lifestyle segment enables him approach and solve problems from a unique perspective.  


Sean-Taylor has worked on a number of successful campaigns and has launched a new drinks brand into the industry which included brand strategy, positioning, naming and design. 


His passions include Japan, food & drink, travel, and virtually every sport under the sun. He loves drinking with friends, colleagues, and clients.

Learn more


We are constantly looking for new brands to bring to the UK market. For further information please get in touch.